Expanding internationally can dramatically increase your market size, but it introduces shipping complexities. These best practices will help you navigate global shipping successfully.

Understanding International Shipping Options

Common methods for global shipping:

• ePacket: Affordable but slow (10-20 days)
• EMS: Faster than ePacket but more expensive
• DHL/FedEx/UPS: Fast but costly (3-7 days)
• Local fulfillment: Stock in target countries

Managing Customer Expectations

Set clear expectations to avoid complaints:

• Clearly display estimated delivery times
• Explain potential customs delays
• Provide order tracking information
• Be transparent about possible duties/taxes

Handling Customs and Duties

Navigate international regulations:

• Research restricted items for each country
• Understand de minimis value thresholds
• Consider DDP (Delivered Duty Paid) shipping
• Provide accurate customs declarations

Pricing Strategies for International

Approaches to handle higher costs:

• Build shipping costs into product prices
• Offer free shipping with minimum order value
• Charge actual shipping costs at checkout
• Create separate international product listings

Choosing Target Markets

Focus on the most promising countries:

• Analyze where your traffic comes from
• Prioritize countries with stable shipping routes
• Consider cultural fit for your products
• Start with 2-3 countries before expanding